Designing merchandise for the LilyPads

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As part of my university course, I took the initiative to create and design merchandise for a band as a strategic way to enhance their branding and marketing. I developed concepts that aligned with the band's identity and resonated with their audience, ensuring the designs were both visually appealing and marketable. Merchandise is an essential tool in music marketing, not only generating revenue but also increasing visibility and fostering a strong fan community. Fans wearing branded merchandise act as walking advertisements, helping to expand the band's reach and establish a deeper connection with their audience.