PR in Context

As part of my PR in Context course at university, I focused on identifying gaps in the market and developing innovative brand collaborations.

 

I created a strategic partnership concept between Tinder and Redrow, centered around the idea that finding your dream match is similar to finding your perfect home. This collaboration positioned Redrow as the go-to platform for young adults looking to rent or buy a home, leveraging Tinder’s brand identity and user base to create an engaging, relatable campaign. I developed a full marketing strategy, including social media campaigns, influencer partnerships, and interactive app features to seamlessly integrate both brands.

 

This project allowed me to apply PR and marketing principles in a creative and strategic way, reinforcing my ability to craft compelling brand collaborations.​

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​Find my detailed PR & Marketing Strategy here