TPI Solar Lights Web Update

TPI Solar Lights Website Update

Updating a site with fast paced sales.

I worked closely with TPI Solar lights, which is an e-commerce company who imports solar lights and sells in the UK.

The previous design of TPI Solar Lights had no real format, making it more difficult for users to navigate, specifically on the home page.

For this project, my focus was on refining the homepage to enhance user navigation and drive conversions. I streamlined the layout, removing unnecessary sections like "About Us" and other distractions, ensuring that users were taken directly to the products they were looking for.

Now, the website immediately showcases the lights for sale, along with customer reviews, capturing interest before potential buyers have a chance to click away.

These subtle yet impactful adjustments significantly improve the effectiveness of e-commerce sites—keeping the focus on selling the product, rather than the brand itself.

To see the full website click here

* This project was completed in 2023 (changes may have been made since)

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