Group Project - Music Promotions

During my second year of university, I had the opportunity to work on a music industry project as part of a team of five, where we focused on marketing for an emerging band called The Lilypads. This project was a valuable learning experience in collaboration, strategy, and execution. We had to start by creating our own agency and working with the client to have a good PR and marketing plan.

My role involved overseeing key aspects of the campaign, website, branding, and promotional outreach (specific tasks are detailed in the presentation). As a team, we developed a marketing strategy that aligned with the band’s identity and target audience, ensuring consistency across various platforms. We created engaging social media content, designed promotional materials, and explored ways to increase the band’s visibility through digital campaigns and audience engagement strategies. Regular meetings allowed us to refine our approach based on feedback and analytics, ensuring our efforts were effective.

This experience taught me the importance of communication, adaptability, and creativity when working on real-world music marketing campaigns, and it reinforced my ability to manage multiple tasks while collaborating with others toward a shared goal.

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